Bink corporate design

The merging of Stichting Kinderopvang Hilversum and Stichting Kinderopvang Soest led to the formation of Bink: an organisation with 60 facilities providing daycare, pre-school playgroups and out-of-school care. This brought about a need for a shared identity and an accompanying house style.

Studio Ninaber identified the current image and the desired identity through workshops with employees and interviews with parents. The new house style is a reflection of what Bink already was but did not yet project sufficiently: a highly professional organisation with a big heart for children. Core values such as entrepreneurship and attention for parents were also brought to the forefront. The wealth of activities and extras for the children are reflected in the communication concept: Growing up. This can be done in a variety of ways: healthily, actively, happily and independently.
But, above all, at Bink you can: Growing up together