Spring corporate design

The former firm of architects Leo de Jonge Architecten was well-known in Rotterdam for its contribution to housing during the post-war reconstruction period.
After several changes of management, four new directors took office. They concentrated on more than purely housing. But the image of the old firm and its name stood in the way.

Studio Ninaber developed a new name to express the firm’s change of identity. It was a compact name that was challenging and appropriate, and one that showed what the firm stands for: Spring.
Following the change of name, Studio Ninaber has produced the entire house-style and all marketing communications to date. In so doing, the identity and the media resulting from it have been constantly refined.